Write
the Right Book
for Your Business
Attract the Right Clients Automate Your Marketing Cement Your Authority in Your Niche
"I just want it to be good."
That’s what every author tells me at the start of a new project. No one sets out to write a “bad” book. Yet for most authors—especially those who don’t write full-time—pinpointing what makes a book “bad” feels elusive. They can sense it when they read it, but breaking it down? That’s trickier.
Bad books often stumble with weak writing: grammatical slip-ups, tangled sentences, or jargon overload. Most people can spot these flaws. But the bigger culprits—the ones that truly sink a book—are sneakier.
An unclear purpose. Shaky structure. Writing without the reader in mind. These flaws can sabotage even the most promising idea.
For readers, these issues hit on a gut level. They don’t always know why a book feels exhausting—they just know it does. That’s why they abandon it halfway through. That’s why it never earns a spot in their “must-recommend” list.
So, what’s the stakes for you, dear author?
A bad book doesn’t just flop—it backfires. Instead of boosting your authority, opening doors, or setting you apart from the pack, it erodes your credibility.
It costs you opportunities. Money. Even pride. 😐
“How do I avoid writing the wrong book?”
Great question.
The answer? You build the right book before you write a single word.
You don’t wing it and hope for the best. You start with a plan—a strategy. You nail down the elements that make a book unputdownable:
- The right reader
- The right core message
- The right promise
- The right title & subtitle
- The right structure
Get those locked in, and you’ve got the ingredients to–
Write the Right Book for Your Business
What Happens When You Write the Right Business Book?
Amazing things happen when you write & publish the right business book.
I can’t list them all here, so I’ll give you the top 10.
Attain Peak Authority Status
Your book turns into your ace card for earning respect from peers, clients, and even competitors. When you’re the one who wrote the book on your expertise, heads turn—and people listen.
Open High Value Doors
Your book unlocks doors to speaking gigs, consulting roles, and top-tier networking. That boost in visibility—plus the expertise and authority you radiate as an author—fuels these game-changing prospects.
Attract the Right Clients
Your book acts like a magnet with a built-in filter—drawing in clients who instantly grasp your offer and are primed to act. It sifts out the tire-kickers, leaving you with the ones who get it and are ready to move.
Build a Lasting Marketing Machine
Your book becomes a tireless asset, quietly pushing your brand and offer with almost no upkeep. Unlike ads that vanish when the budget dries up, it stakes a permanent spot in the market—promoting you on autopilot.
Stand Out from the Crowd
When prospects weigh you against the competition, the one who wrote the book on the topic wins every time—it’s the no-brainer choice.
Feel the Win of a Lifetime
Writing a book ranks as one of the biggest personal and professional triumphs in any field. The rush of satisfaction hits deep—born from the act itself. It’s transformative.
Empower Your Readers
Your book lets you dive deep into your expertise, unpack context, and layer on key concepts. With a sharp, structured approach, you’ll deliver a full-on learning experience—helping readers truly get your topic and offer.
Earn Cash on Autopilot
Passive income might not be your main drive for writing a business book, but it’s a sweet bonus when it catches fire in your industry. A hit book can keep selling copies—and raking in profits—years, even decades, after launch.
Shorten Your Sales Cycle
Your book pre-sells your value, slashing the time it takes to close deals. Prospects arrive already trusting your expertise—ready to say yes faster, with less back-and-forth.
Leave Your Legacy
Writing a book stands as a pinnacle achievement for those driven to make a lasting mark on their industry and beyond. It locks in your ideas, letting your insights ripple through and shape future generations.
Oh, the Places We’ll Go!
Ghostwriting
You’ve got the ideas—stashed in your head, scattered across your computer, or scribbled in notebooks—but turning them into a book feels out of reach. That’s where a ghostwriter steps in. I’ll guide you over the finish line, crafting a marketable, published book that’s all yours. I handle the writing, marketing, and publishing heavy lifting. Oh, and here’s a flex: I’m one of fewer than 100 certified ghostwriters worldwide.
Your Journey to Author Immortality
- Co-Write Your Winning Book: We build it together—your ideas, my wordsmithing.
- Full Ghostwriting Takeover: I write it all for you, start to finish, no stress.
- Ghostpublishing: I handle the publishing maze, so your book hits the shelves fast.
- Book & Author Hype Machine: I craft the marketing to get your name and book buzzing.
“James, I so enjoyed working with you in the editing and writing of my first book.
You make me look good. The book is better because of you, and I’m very proud of it.
I can’t thank you enough. You are a gifted professional.”
Jerry G. Banks, Author
Eat Sh*t and Smile: Surviving and Thriving on the Roller Coaster of Life
Brand Messaging
Your Brand Messaging Holy Grail
- Content Game Plan: A roadmap to make your words work harder.
- Data-Backed Web Copy: Copy that clicks, built on what converts.
- Core Brand Voice: The heartbeat of your message, sharp and unforgettable.
- SEO-Charged Words: Messaging that ranks high and reels in traffic.
- Design-Ready Copy: Words that slot perfectly into your site’s look.
- Golden Hook: A one-liner, elevator pitch, or sales letter that seals the deal.
“Our website copy communicated that we were efficient, high-quality, and a great experience — but we were missing the most important element. Why would people feel emotionally compelled to want to choose us?
James went to work mining for messaging gold by sifting through hundreds of customer reviews. His Discovery interview forced me to dig deep and look at my business from our clients’ perspective and focus on their fears, desires, and what they needed from us on a deeper level.
Working with James took us to unexpected places that would have been difficult to discover without his guidance. If you need to find some gold to make your brand stand out put James to work – he’ll find what you need.”
Jackie Zoeller
Founder & Owner at Denver Headshot Co.®
Hi, I’m James.
Thanks for swinging by and reading my words—readers are gold to a writer like me, and what you’re doing right now means the world. Stick around, and maybe I’ll be your writer. (I’ve got a hunch we’ll hit it off.)
I’m a ghostwriter by trade. Picture me hunched over in my mudroom-turned-office, lights blazing, crafting sentences, paragraphs, and full-on books for my clients—all while staying out of the spotlight.
Better yet, I’m a solo act. Work with me, and you get me—no subcontractors, no handoffs. It’s what the marketing folks call personalization, but I say it’s white-glove wordcraft, tailored just for you.
So, why pick me—beyond the experience, creds, and rave reviews? 😉
Here’s the real deal: Working with me feels like teaming up with a trusted buddy—one who listens hard, gets you, cheers you on, and fights for your vision like a ninja. 🥷
Every Business Holds
Marketing Treasures
That can Change Everything
The trick?
Unearth those treasures…
and spin them into stories
I Wasn’t Born with a Golden Pen… But I was Forged by the Best in the Business
“I knew I wanted a website to establish an online presence, raise awareness, and educate the public and my fellow physicians. The problem was I didn’t have clarity on direction and brand identity.
I have written and published dozens of articles, treated thousands of patients, and can speak for hours on end about my experiences – but getting the words organized and into website-friendly formatting was something I needed help with.
James helped me find the gold in my brand messaging and through the process, I discovered the purpose of my website and personal brand.”
Dr. Annas Ajassem
MD, MHSA
Assistant Professor of Physical Medicine
& Rehabilitation at Oakland University Wiliam
Beaumont School of Medicine