Brand Messaging

If web copy is your online salesperson (and it is) you better make sure it works like a seasoned pro

Get Brand Messaging Gold

You’re in the right place if…

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You’re rolling out a new brand or site and want a real-deal voice that turns visitors into die-hard clients.
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You’re revamping your website, dropping big bucks on a slick design, and figure it’s time to trash those stale, cobbled-together words your aunt wrote 15 years ago—no offense to her grammar game.
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Your current messaging’s decent but not dazzling, and you want a pro to tweak it ‘til it gleams and grabs.

“When I started designing my website I knew to stand out I needed to go beyond great design. To connect with my future clients I had to grab them with the words on the page. James helped me dig deep and uncover the unique value in my offer and put it into brand messaging that was clear and compelling.

He always asked the right questions at the right time to get us closer to the gold. After we found the core messaging pieces James went to work polishing and refining. To stand out you have to lead with value, personality, and authenticity.

James knows how to find these elements and put them together so you can speak to your audience and get heard.”

Rob Levley

Executive Coach, ADAPT Consulting

I’ve Helped Dozens of Companies Find the Gold in their Brand Messaging

“James did an amazing job capturing my voice while writing a new website for my practice. I needed help clarifying my message in a way that spoke to my patients’ problems and highlighted not only what my methodology is, but why it works.
He asked all the right questions. James is professional, and at the same time easy to talk to, so it made the process of getting the right words for my website painless.
It felt like I was talking with a friend. Work with James, you’ll be happy you did.”
Robin Reynolds
Robin Reynolds RD

New Website Copy

Every Web Copy Journey Follows the Thole Ghostwriting Gold Framework

Research & Discovery

This is where we strike gold. It’s the make-or-break step most folks don’t realize matters. Copywriting’s more science than art, and research is the bedrock of words that win. I sink half my time—sometimes more—into this phase. Why? Because it’s where the treasure lives.

Discovery Interviews

I lead at least one deep-dive chat with key players—sometimes more, depending on your project’s scope.

Messaging Gold Mining

I scour your customer surveys, testimonials, and reviews for pure insight. New brand? I mine your rivals’ customer chatter—good and bad.

Voice of Customer Interviews

When it fits, I run up to 6 interviews with your customers to nail what they want and why.

Competitive Recon

I scope your competitors’ sites, hunting for standout ideas and cracks in their armor

Structure & Write

This is where I polish the gold. With Phase 1 in the bag, I’ve got the goods to craft your website copy. Got a designer? I sync up with them to nail the on-page flow. No designer? No sweat—I write with design in my bones, laying it all out in a Google Doc wireframe that lets your future designer hit the ground running.

Google Drive Hub

A project folder keeps delivery and revisions smooth as butter.

Designer-Ready Blueprint

Every page lands in a Google Doc wireframe, showing your designer where the copy fits and why it flows—because sequence is king.

SEO Optimization

Each page blends cutting-edge SEO with easy readability. Flesch says hi.

Brand Messaging Playbook

  • Tagline
  • Golden One liner
  • Elevator Pitch
  • Brand Sales Letter

Copy Presentation & Live Review

Once your copy’s polished to a shine, I shoot you a video walkthrough—breaking down each page, my choices, and how to weigh in. After you’ve had your say, we hop on a live call to tweak it together. Live edits? Fastest way to nail it. By the end, your web copy’s locked in and designer-ready.

Video Walkthrough

I lay out your copy with the why behind every word and placement—making your review a breeze.

Feedback 101

I show you how to mark it up in the doc—edits, suggestions, comments, done.

We'll Do it Live!

Post-review, we go live, fine-tuning your copy on the spot. It’s the slickest way to wrap it up and hand it off to your designer.
Get Your Website Copy

“This sounds like exactly what I need! How much is it?”

The Mother Lode

10 pages

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Persuasive, data-Driven copy for 10 website pages:

  • Home
  • About 
  • 5-8 team bios 
  • 8 additional pages

$7,500

The Gold Standard

5 pages

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Persuasive, data-Driven copy for 5 website pages:

  • Home
  • About 
  • 4-6 team bios 
  • 3 additional pages

$4,500

Gold Lite

3 pages

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Persuasive, data-Driven copy for 3 website pages:

  • Home
  • About 
  • 4-6 team bios 
  • 1 additional page

$2,500

“For months we were trying to write our own website copy thinking it was good enough, until we finally admitted we needed professional help. James showed us the best way to express our personality through brand messaging.

His Gold Framework made so much sense, and it was a relief to know we made the right choices with our copy before launching the new website.

I cannot emphasize enough what a smart investment this was for our business. No company should launch a website without professional messaging. The ROI for James’  services was a no brainer.”

Carlson Cheng | Co-Founder, The Clinic RE

I’m Ready to For New Website Copy

“As a StoryBrand Certified Guide my digital agency puts equal value on brand messaging and design. I needed a dependable writer who understood the StoryBrand framework and had a solid understanding of copywriting principles.

James delivers agency-quality copy for us every time. He works with our clients like a pro, always meets deadlines, and has a great attitude.”

Curt Stockwell | Founder & Owner, Well Dressed Walrus